Comunicaci N Digital

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Comunicaci—n institucional y cambio social. :

Author - Rosalba Mancinas-Ch‡vez, Camila Hern‡ndez Padilla, Mar’a JosŽ Gonz‡lez, Miguel çngel S‡nchez de Armas, Idoia Camacho Markina, Rafael Marfil-Carmona, AndrŽs Felipe Giraldo D‡vila, Carlos Alberto Galvis Ortiz, Carmen Lasso de la Vega, Pedro Pablo Mar’n, Juan Pablo Juan Pablo, Angel Torres-Toukoumidis, JosŽ P Zagal, Mar’a Amor PŽrez-Rodr’guez, Luis Miguel Romero-Rodr’guez
Publisher - Lulu.com
Pages -
ISBN - 8494524348


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Industria de la comunicación y economía digital : Guía básica del Dircom

Business & Economics

Author - Zapata Palacios, Lelia
Publisher - Editorial UOC
Pages -
ISBN - 8491164928


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Detail - Industria de la comunicación y economía digital te ayudará a entender la nueva economía, así como la transformación digital de empresas y organizaciones que demandan gestionar los intangibles y liderar sus comunicaciones desde la profesionalidad que aporta el Dircom. Este libro te permitirá comprender la industria de la comunicación, las tendencias, su transformación y los nuevos perfiles digitales. Este manual no solo es una guía práctica para empezar a trabajar en comunicación 360º (corporativa, interna y de crisis) sino que, además, ofrece técnicas adecuadas para abordar el trabajo cotidiano desde la planificación. Esta obra está dirigida a periodistas, comunicadores y relaciones públicas que quieran trabajar por cuenta propia o ajena. También a empresarios, directivos y profesionales de cualquier sector que deseen comprender qué hace el Dircom, cómo debe trabajar y cómo contribuye a conseguir los objetivos de negocio, mejorando la cuenta de resultados.

Periodismo narrativo y nuevos escenarios de comunicaci—n :

Author - Ana Mar’a Larrea, Carlos Serrano Mart’n, Fabricio Rosero Vaca, Paola Mantilla, Eduardo Rodrigues Bazi, Giulia Marcuccio Bucheroni, Mercedes Barrutia Navarrete, HŽctor L—pez Hidalgo, Jesœs L—pez de Lerma Gal‡n, JosŽ Antonio Mart’n Matos, Mar’a Rubio Chaves
Publisher - Lulu.com
Pages -
ISBN - 8494697897


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¡Arriba! : comunicación y cultura, 2015 Release

Foreign Language Study

Author - Eduardo J. Zayas-Bazán, Susan Bacon, Holly J. Nibert
Publisher - Pearson
Pages - 624
ISBN - 0134020685


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Detail - ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- ¡Arriba! Comunicación y cultura is a highly flexible program–one that can be used effectively in a wide range of learning environments by students who learn in different ways and use technology to varying degrees. ¡ Arriba! has been consistently praised for its clarity and for providing materials that are both motivating and easy to use. We believe that you will find these qualities reflected in the sixth edition as well. From a new cultural focus in Perfiles that introduces the cultures of the Hispanic world through personal perspectives to new opportunities for cross-cultural learning throughout; learners can now interact with Spanish in a dynamic way. You can also gauge your progress with new section-ending ¿Cuánto saben? activities that help you put everything together in realistic, role-play situations. With the new Presencia hispana notes, you can see that Spanish is right outside their your door in your local community, making learning Spanish applicable and useful in your life. See for yourself how this new, personal approach combined with the hallmarks of clear grammar explanations and a wealth of meaningful practice activities brings Spanish to life! Note: This is the standalone book, if you want Arriba!: Comunicación y culturabook with MySpanishLab with Pearson eText -- Access Card order the ISBN below: 0205203337 / 9780205203338 ¡Arriba!: Comunicación y cultura with MySpanishLab eText (24 MO) Package consists of 0205032923 / 9780205032921 MySpanishLab with Pearson eText -- Access Card -- for ¡Arriba!: Comunicacíon y cultura (24-month access) 0205740375 / 9780205740376 ¡Arriba!: Comunicación y cultura

EDUSOL. Tensiones y S’ntesis de una Comunidad Virtual de Aprendizaje :

Author - Alejandro Miranda
Publisher - Lulu.com
Pages -
ISBN - 1387433911


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Digital Tools for Academic Branding and Self-Promotion :

Education

Author - Cabrera, Marga, Lloret, Nuria
Publisher - IGI Global
Pages - 254
ISBN - 1522509186


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Detail - Reputation can be a pivotal factor to potential success throughout one’s academic career. By utilizing available technological assets and tools, professionals can effectively manage their personal brands. Digital Tools for Academic Branding and Self-Promotion is an authoritative reference source for the latest research on the interrelationship between digital branding and academic reputation. Showcasing relevant digital platforms and techniques, this book is a compendium of vital material for academics, professionals, practitioners, and marketers interested in effective reputation management.

Comunicación de instituciones públicas :

Political Science

Author - Núria Escalona
Publisher - Editorial UOC
Pages -
ISBN - 849064733X


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Detail - La concreción del título de este libro se encuentra en cada una de sus páginas, pero para empezar, un matiz importante: comunicación de instituciones públicas, no comunicación institucional. A lo específico, traje a medida para quienes se dedican a la comunicación de gobiernos locales, autónomos y más allá. No hablamos de comunicación de clubs deportivos o de grandes empresas que se han convertido en instituciones de referencia. En este libro se desgrana y se ayuda a entender y a practicar una comunicación en multimedia protagonista en las instituciones de todos. Cómo comunicar estratégicamente, con rumbo definido, las instituciones públicas. Con qué perfiles profesionales para conformar equipos. Identidad, imagen y reputación. Y, en definitiva, cómo conectar con los ciudadanos, el gran objetivo y justificación de la existencia de una institución pública. Para lo cual, cada día más, el frente digital y las redes sociales en Internet deben ser un aliado en la conexión con las nuevas generaciones.

Nuevos Mundos Workbook :

Foreign Language Study

Author - Ana Roca
Publisher - John Wiley & Sons
Pages - 168
ISBN - 1118151429


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Detail - This book develops the communication and literacy skills of heritage Spanish speakers with exercises that are designed to improve oral and written proficiency in the language. Nuevos mundos uses the cultures and voices of the major Hispanic groups in the United States, as well as those of Latin America and Spain, to familiarize students with a variety of issues and topics, which are sometimes controversial and always thought-provoking.

The Digital Glocalization of Entertainment : New Paradigms in the 21st Century Global Mediascape

Business & Economics

Author - Paolo Sigismondi
Publisher - Springer Science & Business Media
Pages - 138
ISBN - 9781461409083


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Detail - In this volume, Paolo Sigismondi explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT) revolution on the content, delivery platforms, and overall business models of the media and entertainment landscape. This work aims at bridging the gap between media theories and industry practices in a rapidly evolving global mediascape, building on scholarship in the field and enriched by case studies and insights from business practice. This work demonstrates that the paradigms of the landscape are shifting, introducing the digital “glocalization” of entertainment, through which successful media crossing national and cultural borders incorporate both global and local features. Key questions raised include: Is the ICT revolution an example of disruptive technology for the global media and entertainment industry? Is the existing status quo challenged, and in, particular Hollywood’s global leadership? What are the global entities emerging as Hollywood’s main competitors in this technologically evolving landscape? Sigismondi argues that as new players are entering the field, new threats to Hollywood’s dominance are emerging. The global leaders in non-scripted entertainment, for example, are European-based global entities operating outside the Hollywood system. Meanwhile, the ICT revolution is modifying the contours and boundaries of the global mediascape. Sigismondi’s approach provides unique insight into how the forces of technology and globalization are transforming television, cinema, and online entertainment.

Digital Communications : Fundamentals and Applications

Author - Bernard Sklar
Publisher -
Pages - 1104
ISBN - 9780134724058


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Detail - The clear, easy-to-understand introduction to digital communications Completely updated coverage of today's most critical technologies Step-by-step implementation coverage Trellis-coded modulation, fading channels, Reed-Solomon codes, encryption, and more Exclusive coverage of maximizing performance with advanced "turbo codes" "This is a remarkably comprehensive treatment of the field, covering in considerable detail modulation, coding (both source and channel), encryption, multiple access and spread spectrum. It can serve both as an excellent introduction for the graduate student with some background in probability theory or as a valuable reference for the practicing ommunication system engineer. For both communities, the treatment is clear and well presented." - Andrew Viterbi, The Viterbi Group Master every key digital communications technology, concept, and technique. Digital Communications, Second Edition is a thoroughly revised and updated edition of the field's classic, best-selling introduction. With remarkable clarity, Dr. Bernard Sklar introduces every digital communication technology at the heart of today's wireless and Internet revolutions, providing a unified structure and context for understanding them -- all without sacrificing mathematical precision. Sklar begins by introducing the fundamentals of signals, spectra, formatting, and baseband transmission. Next, he presents practical coverage of virtually every contemporary modulation, coding, and signal processing technique, with numeric examples and step-by-step implementation guidance. Coverage includes: Signals and processing steps: from information source through transmitter, channel, receiver, and information sink Key tradeoffs: signal-to-noise ratios, probability of error, and bandwidth expenditure Trellis-coded modulation and Reed-Solomon codes: what's behind the math Synchronization and spread spectrum solutions Fading channels: causes, effects, and techniques for withstanding fading The first complete how-to guide to turbo codes: squeezing maximum performance out of digital connections Implementing encryption with PGP, the de facto industry standard Whether you're building wireless systems, xDSL, fiber or coax-based services, satellite networks, or Internet infrastructure, Sklar presents the theory and the practical implementation details you need. With nearly 500 illustrations and 300 problems and exercises, there's never been a faster way to master advanced digital communications. CD-ROM INCLUDED The CD-ROM contains a complete educational version of Elanix' SystemView DSP design software, as well as detailed notes for getting started, a comprehensive DSP tutorial, and over 50 additional communications exercises.

Nuevos Mundos : Lectura, cultura y comunicaci?n / Curso de espa?ol para bilingües

Foreign Language Study

Author - Ana Roca
Publisher - Wiley
Pages - 304
ISBN - 9780471269250


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Detail - This book develops the communication and literacy skills of anyone whose native language is Spanish but has grown up in the U.S. Throughout the chapters, the authors integrate exercises that are designed to improve oral proficiency in the language. Numerous oral and written activities are included that are based on the themes and reading selections of each chapter.

Visual Digital Culture : Surface Play and Spectacle in New Media Genres

Social Science

Author - Andrew Darley
Publisher - Routledge
Pages - 240
ISBN - 113470836X


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Detail - Digital entertainment, from video games to simulation rides, is now a central feature of popular culture. Computer-based or digital technologies are supplanting the traditional production methods of television, film and video, provoking intense speculation about their impact on the character of art. Examining the digital imaging techniques across a wide range of media, including film, music video, computer games, theme parks and simulation rides, Visual Digital Culture explores the relationship between evolving digital technologies and existing media and considers the effect of these new image forms on the experience of visual culture. Andrew Darley first traces the development of digital computing from the 1960s and its use in the production of visual digital entertainment. Through case studies of films such as Toy Story, key pop videos such as Michael Jackson's Black or White, and computer games like Quake and Blade Runner, Andrew Darley asks whether digital visual forms mark a break with traditional emphases on story, representation, meaning and reading towards a focus on style, image performance and sensation. He questions the implications of digital culture for theories of spectatorship, suggesting that these new visual forms create new forms of spectatorship within mass culture.