Made To Stick

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Made to Stick : Why some ideas take hold and others come unstuck

Self-Help

Author - Chip Heath, Dan Heath
Publisher - Random House
Pages - 336
ISBN - 1407008242


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Detail - What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively.

Joosr Guide to ... Made to Stick by Dan Heath and Chip Heath : Why Some Ideas Take Hold and Others Come Unstuck

Author - Joosr
Publisher -
Pages -
ISBN - 9781785672842


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Summary: Made to Stick : Review and Analysis of the Heath Brothers' Book

Business & Economics

Author - BusinessNews Publishing
Publisher - Primento
Pages - 10
ISBN - 2806229685


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Detail - The must-read summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die" This complete summary of the ideas from Chip and Dan Heath's book "Made to Stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. In this useful summary, you will find an analysis of some of the most successful sticky ideas of the past, along with a checklist of the six main principles at their core. This book provides you with all the information you need to make your product memorable and to make your own ideas stick. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read the summary of "Made to Stick" and discover how to make your ideas impossible to forget!

Made to Stick (a BookCaps Study Guide) :

Business & Economics

Author - BookCaps Study Guides Staff
Publisher - BookCaps Study Guides
Pages -
ISBN - 1621074080


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Detail - Chip and Dan Heath's, "Made to Stick: Why Some Ideas Survive and Others Die" packs a lot of concepts into a short space; if it's been awhile sense you read the book or if you just need a quick refresher, let us help. This study guide explains all the key concepts and people in the book, as well as gives a summary of what's learned in each chapter. BookCap Study Guides do not contain text from the actual book, and are not meant to be purchased as alternatives to reading the book. We all need refreshers every now and then. Whether you are a student trying to cram for that big final, or someone just trying to understand a book more, BookCaps can help. We are a small, but growing company, and are adding titles every month.

Guide to Chip Heath’s & et al Made to Stick by Instaread :

Study Aids

Author - Instaread
Publisher - Instaread
Pages - 17
ISBN - 1683787293


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Detail - PLEASE NOTE: This is a companion to Chip Heath’s & et al Made to Stick and NOT the original book. Preview: In Made to Stick: Why Some Ideas Survive and Others Die (2007), educators and brothers Chip Heath and Dan Heath offer a guide for sharing ideas that stick with listeners. As a framework for their advice, they offer the acronym SUCCES, short for simple, unexpected, concrete, credible, emotional, and stories…. Inside this companion to the book: · Overview of the Book · Insights from the Book · Important People · Author's Style and Perspective · Intended Audience About the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less. Visit our website at instaread.co.

Made to Stick : Why Some Ideas Survive and Others Die

Author - Nicole Marshall
Publisher - CreateSpace
Pages - 66
ISBN - 9781503377271


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Detail - Marketing is the process of communicating the value of a product to customers, for the purpose of selling that product (goods or services). Another simple definition of "marketing" is "managing profitable customer relationships." Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.

Made to Stick (7 Volume Set) [videorecording]. :

Author -
Publisher -
Pages -
ISBN - 9780739341346


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Made to Stick : Why Some Ideas Survive and Others Die

Author -
Publisher -
Pages - 8
ISBN - 9781775442783


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Creativity and Innovation in Business :

Author -
Publisher - Creativity Innovation eBook
Pages -
ISBN -


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The Power of Moments : Why Certain Experiences Have Extraordinary Impact

Business & Economics

Author - Chip Heath, Dan Heath
Publisher - Simon and Schuster
Pages - 320
ISBN - 1501147773


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Detail - The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

Summary: Switch : Review and Analysis of the Heath Brothers' Book

Business & Economics

Author - BusinessNews Publishing
Publisher - Primento
Pages - 10
ISBN - 2806229766


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Detail - The must-read summary of Chip and Dan Heath's book: "Switch: How to Change Things When Change is Hard" This complete summary of the ideas from "Switch" shows that our rational mind often fights with our emotional mind, because the latter prefers instant gratification and the former is better at long-term planning. In this summary, discover how you can engage both in order to initiate changes successfully and easily. Change is only three steps away. Added-value of this summary: • Save time • Understand key concepts • Increase your management skills To learn more, read "Switch" and discover a realistic, logical guide to navigating change and exploiting it fully.

Signs and Wonders : Why Pentecostalism Is the World's Fastest Growing Faith

Religion

Author - Paul Alexander
Publisher - John Wiley & Sons
Pages - 256
ISBN - 0470456396


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Detail - Combining personal stories and sound scholarship, Paul Alexander, a young scholar with a Pentecostal background, examines the phenomenal worldwide success of Pentecostalism. While most other works on the subject are either for academics or believers, this book speaks to a broader audience. Interweaving stories of his own and his family's experiences with an account of Pentecostalism's history and tenets, Alexander provides a unique and accessible perspective on the movement.