Marketing A Snapshot

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Marketing: A Snapshot :

Business & Economics

Author - Fredy Valenzuela
Publisher - Pearson Higher Education AU
Pages - 73
ISBN - 1486006434


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Detail - “Marketing: A Snapshot” is a step-by-step guide to creating a marketing plan. This concise guide provides a high-level view of the critical marketing activities associated with the Marketing Process Concept. Students will learn how to confidently make marketing decisions in many different types of situations; within a variety of organisations and markets. A full length real-life case study on ASCA demonstrates the application of the concepts identified in Chapter 1. Supplementary teaching resources, such as two additional case studies and short and long essay questions, are included with an aim of fostering students’ critical thinking and problem solving skills.

Marketing : A Snapshot

Marketing

Author - Fredy-Roberto Valenzuela-Abaca
Publisher -
Pages - 64
ISBN - 9781486009275


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Detail - This concise guide provides a high-level view of the critical marketing activities associated with the Marketing Process Concept. Students will learn how to confidently make marketing decisions in many different types of situations; within a variety of organisations and markets. Valenzuela at UNE.

'Snap Happy' Brands: Increasing Publicity Effectiveness Through a Snapshot Aesthetic when Marketing a Brand on Instagram :

Author -
Publisher -
Pages -
ISBN -


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Detail - Abstract: This study examines the effects of a company publishing photos of their products using either (a) snapshot aesthetics, where pictures portray average situations and appear as if though they could have been taken by the average consumer, or (b) traditional studio aesthetics in image based social media. In an experiment where respondents followed an Instagram account of a fashion brand using one of the two aesthetic styles over a period of one week, we demonstrate that in social media, photos with a snapshot aesthetic produce higher brand attitudes and intentions to recommend others to follow the Instagram account. These effects where mediated by higher liking of the images and an increase in source credibility when publishing photos with a snapshot aesthetic. Highlights: A snapshot aesthetic increases brand attitude and word-of mouth intentions on Instagram. A snapshot aesthetic on Instagram proved more effective than a traditional studio aesthetic. Liking the images and source credibility are significant mediators of the favorable brand responses.

Watertight Marketing : Delivering Long-Term Sales Results

Business & Economics

Author - Bryony Thomas
Publisher - Ecademy Press
Pages - 296
ISBN - 1908746343


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Detail - Most businesses have serious profit leaks, so when they run their marketing taps, revenue simply pours out of a leaky bucket. Readers who follow the process laid out in this guide will be able to step off the roller coaster of yo-yo sales results and get their business on a sustainable upward curve.

Market Management and Project Business Development :

Business & Economics

Author - Hedley Smyth
Publisher - Routledge
Pages - 314
ISBN - 1134506333


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Detail - Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.

Give Your Marketing a Digital Edge - A 10-Book Bundle Special Edition :

Business & Economics

Author - Gabriela Taylor
Publisher - Global & Digital
Pages -
ISBN - 190992430X


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Detail - She has done the hard work of evaluating and learning how to use all the different online sites and tools that can help your business soar, and she has combined that knowledge into Give Your Marketing a Digital Edge, an inexpensive 10 titles in two books that you'll refer to again and again. Here's what the Give Your Marketing a Digital Edge includes: Budget Marketing - How to Start & Market an Online Business with Little or Zero Marketing Budget: why pay for online tools when there are fantastic free ones available that will help your business for absolutely nothing? Targeting Your Market - Marketing Across Generations, Cultures & Gender: marketing by demographics can be as simple as not advertising baby diapers on a site aimed at Baby Boomers. But the truth is there's a lot more to know if you want to maximize business success and avoid blunders. Plan, Create, Optimize, Distribute - Your Strategic Roadmap to Content Marketing Success: by mastering content marketing, you can connect with customers on a personal level, build a relationship, call your audience to action, and provide a platform for customer feedback. Google Best Practices - How to Build and Market Your Business with Google: YouTube, Google+, Google+ Local, Google News, Google SEO, AdWords, AdSense, etc. - this book tells you how you can make money using everything Google has to offer. Socialize to Monetize - How To Run Effective Social Media Campaigns across the Top 25 Social Networking Sites: by mastering content marketing, you can connect with customers on a personal level, build a relationship, call your audience to action, and provide a platform for customer feedback. Pinterest Marketing - The Ultimate Guide: if your customers are on Pinterest, you need to be there too! Leverage the power of visual marketing with one of the best tools ever invented to increase sales for your business. Tumblr for Business - The Ultimate Guide: learn how to use Tumblr to showcase your brand to a worldwide audience, create social buzz, and take your business to the next level. Advertising in a Digital Age - Best Practices for AdWords and Social Media Advertising: learn how to use online advertising to reach more people, interact with your community, collect feedback and monitor results in real-time, adjust your advertising quickly, and target and retarget your messages for relevancy all on a tiny budget. Mobilize to Monetize - The Fast Track to Effective Mobile Marketing: when you use mobile technology to promote a brand and its products and services anytime, from anywhere, you can target your messages based on information you already have and engage your customers directly. Globalize to Monetize - Taking Your Online Business to New Markets: marketing globally requires cultural understanding and overcoming barriers of language and culture are crucial to successfully market globally.

Marketing Theory : Foundations, Controversy, Strategy, Resource-Advantage Theory

Author - Shelby D. Hunt
Publisher - M.E. Sharpe
Pages -
ISBN - 0765628694


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Detail - One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.

Internet Marketing: a practical approach :

Business & Economics

Author - Alan Charlesworth
Publisher - Routledge
Pages - 384
ISBN - 1136438815


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Detail - Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations. More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links.

Marketing and Football :

Business & Economics

Author - Michel Desbordes
Publisher - Routledge
Pages - 544
ISBN - 1136380647


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Detail - Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with: * Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia * Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PR Marketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football.

2010 Marketing & Promotion Calendar :

Author -
Publisher - 2010 Marketing Calendar
Pages -
ISBN -


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Detail -

Grapho-Persuasion: Mastering the Pyramid of Persuasion (Confessions of a Marketing Man) :

Business & Economics

Author - Victor Semo
Publisher - Jamin Press GraphoPersuasion
Pages - 174
ISBN - 2953856609


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Detail -

Marketing Research Kit For Dummies :

Business & Economics

Author - Michael Hyman, Jeremy Sierra
Publisher - John Wiley & Sons
Pages - 408
ISBN - 9780470632567


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Detail - The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.